I have found some information of the NME website that has
been very useful to me as it has allowed me to acknowledge their target
audience. The website shows the Demographic statistics and detailed information
about NME’s target audience. So, as a conclusion I found that the majority of
the readers are male (73%) with an average age of 25. From the genre and front
cover of the magazine, I could have guessed that it aimed at people who enjoy
new entertainment and appreciate films and are technology savvy. Additionally,
they are predominantly working full time and to my surprise, only 26% were students.
I suppose that the readers of NME magazine are enthusiasts and up to date with
music and spend their money on concert tickets and instruments that they are
influenced to play.
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