Planning (for Main Task - Music Magazine) Primary Research

To start planning and creating my professional product in the genre of Contemporary Northern Soul I had to do some primary research of my own. To do this I conducted a survey using surveymonkey.com and created a 7 question, quick questionnaire to hand out to my implied target audience. I had some idea of who I would be aiming my product at so I gave the survey to some of my peers. From the survey, I concluded that my audience wanted a magazine not just about music but also the movement and fashion of traditional Northern Soul, and as expected were fans of the brand Fred Perry. This gave me an idea of what costume to use as part of the mise-en-scene of my product and also what to focus some of my stories on. Additionally, by asking who their favourite artist was out of the three choices, I found that the majority preferred The Who. This was useful as I then concluded that my audience focus on newer artist who are touring now, rather than bands that we haven’t heard off for at least the last 10 years.