Friday, 19 September 2014

Preliminary Product - Target Audience

From my research into professionaly produced media texts in the genre of school magazines, I have found that the target audience is, not unexpectedly, mainly students. This is evident from the lead articles being about topics such 'Sports Results' (FFH magazine) of the students.

However, I also noticed that the covers had articles such as 'Our A Team'. The word 'Our' here implies that the target audience may also be staff who work at the school. Article titles such as 'Fool Your Fussy Eaters' also seem to imply that the target audience is parents too; the direct address here suggests they are targeting parents.Therefore, my preliminary product will need to have elements that appeal to all of these three groups, not just students as I initially thought.

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