Analysis of Existing Magazines DOUBLE PAGE 3

The masthead is effective with the use of juxtaposing colours as modern sans serif fonts. It exaggerates that the boys have the best of both worlds, yet are different and unique. The gradient in colour could suggest that they started out at nothing and slowly became some of the most well-known artists around. This is unlike anything I’ve seen before and is effective because people are not used to seeing gradient texts so are encouraged to read the article and see how it differs from the other magazines. The position of the masthead is effective as it is the first thing that people read and it encourages them to read on as they want to know how and why they have the best of both worlds and what it actually means. The typography is effective because it uses juxtaposing colours; the introductory paragraph is effective as it uses different colour fonts to highlight the names of the artists and the band that they were in. additionally, the picture credits and by lines is effective as they use the same font, size and colours as the introductory paragraph. This is effective as it shows their importance.

 

The image is very effective as the black and white image portrays a 60’s image and avoids white space as the photo takes the whole page. This is effective as white space makes the page look sparse and although there is not much text, it looks full and exciting rather than empty. The boys are wearing fairly normal clothes, which is effective because the audience feel like they can relate to them. Additionally, the black and white photo is also effective because it is different and stands out from other magazines in the genre. Additionally it makes the masthead stand out which shows that the magazine is forward thinking and unique. Their mise-en-sen is urban and laid back which portrays the kind of character that’s the boys are which is effective because it appeals to the target audience of younger people who are interested in the music that they make.